Bike to Care
returns to
Bordeaux in 2025!
15th – 17th June 2025
Since 2022,
Nearly €1 million raised
for the food and hospitality sector
Bike to Care
Our mission
In 2022, Maison Louis Jadot and its Burgundy friends are launching Bike to Care, a unique sporting and charitable event.
Their ambition: to bring together sport, solidarity and a passion for wine, while responding to a major challenge: to support hospitality professionals who have been severely affected by the pandemic.
From the first edition in Burgundy, international teams are cycling through the vineyards to raise funds for associations in the food and hospitality sectors that help people in difficulty, encourage new vocations and support the training of future talent.
For the second Bike to Care edition in Bordeaux in 2023, three Bordeaux estates – Haut-Bailly, Giscours and Lynch-Bages – are enthusiastically taking up the torch of organisation.
Alternating each year between Burgundy and Bordeaux, Bike to Care is now a not-to-be-missed annual event, having raised almost a million euros in three years for essential causes and uniting enthusiasts around shared values.
Bike to Care
A collective and solidarity-based challenge
The teams, each made up of 8 to 10 participants, come from all over the world to take up this unique challenge. Each team must raise funds and select a charity to receive the donations collected, supporting local or international causes linked to the food and hospitality sector.
The challenge’s participants include chefs, sommeliers, importers and winemakers from Burgundy and Bordeaux.
Sharing a common passion for cycling and the culinary world, these professionals are joining forces to take up a collective challenge in the service of an essential cause, where the objective for each rider is not to finish first, but to contribute to this charitable commitment.
The funds raised by all the teams will be donated entirely to associations committed to supporting young talent, whether restaurateurs or sommeliers, to help them train and build a promising future in the hospitality industry.
Bike to Care
Bordeaux 2025 edition
From 15 to 17 June 2025, Bike To Care returns to Bordeaux for its 4th edition,
with a 200km circuit through the Médoc, the Graves and the Bordeaux Right Bank.
Selected associations
Each edition involves international teams, each responsible for raising a minimum of €20,000 through their networks or dedicated events. The teams then select the charities to benefit from their donations, all of which are involved in initiatives that are essential to the catering and hospitality sector.
Since 2022, Bike to Care has raised significant funds for organisations in these sectors that are dedicated to supporting people in difficulty, promoting new vocations or nurturing the talents of tomorrow.
Teams and associations are still being formed for the 2025 event. Here are the participants in Bike to Care 2024.
UNITED-STATES
La Paulée has chosen the Sommelier Scholarship Fund which offers travel, educational opportunities, and mentorship to rising sommeliers and wine professionals.
UNITED KINGDOM - 2 teams
The wine group Hatch Mansfield has chosen the charity Hospitality Action. This association was established in 1837 and has since offered vital assistance to all who work, or have worked within hospitality in the UK.
Team composition in progress
NETHERLANDS
De Bruijn in Wijnen Anno 1772 has teamed up with top chefs and leading sommeliers to make a difference through the ‘Refugees in Hospitality’ program by VluchtelingenWerk Nederland. This program aids refugees in securing positions within the hospitality sector, offering more than mere employment. It establishes a financial foundation while also facilitating social integration, Dutch language learning and steps towards autonomy—an opportunity to build a future in the Netherlands.
JAPAN
The team will be raising funds to train young sommeliers
CANADA
The team Ontario has decided to support Vinequity to ensure that people who identify as Black, Indigenous or People of Colour that work in all aspects of the wine industry are given equitable treatment and opportunities to access, grow and thrive as visible leaders in the Canadian Wine Industry.
norway
After the early passing of Chef Karla Siverts, a foundation was established at the request of Karla and her heirs, aiming to support young female chefs and promote women in the culinary field. Since 2017, Chef Karla’s Legacy has awarded a scholarship to young and promising female chefs. Over time, the scholarship has become Norway’s most important culinary grant : Kokkekarla
The ASKO Servering Norgescup for apprentice chefs and waiters is an annual competition showcasing the talents of culinary and service trainees. Each fall, qualification rounds are held in NKL’s associations across Norway, with the winning teams advancing to the final weekend in Stavanger. This prestigious competition, which originated in the late 1980s, serves as a platform for apprentices to demonstrate their skills and compete at a national level.
We are proud to announce that the two winners of the ASKO Servering Norgescup for waiter apprentices will be awarded the opportunity to pursue sommelier education.
FRANCE - BURGUNDY AND BORDEAUX GROWERS
The team of producers from Burgundy and Bordeaux are raising funds for the Association Jean-Claude Vrinat. Created in 2019, this association’s main objective is to promote the value of the catering professions and in particular the profession of service.
CHINA
The Chinese team will support the WFCCI : a specialized committee which has been created to strengthen relationships between the Chinese hospitality sector and hospitality around the world.